GamingWonderland

I have recently noticed my browser's a little sluggish at times so checked start-up and noticed two new additions

'GamingWonderland - AppIntegrator 32-bit' and ''GamingWonderland - AppIntegrator 64-bit' . No idea how they got there.

The command is - C:\PROGRA~2\GAMING~2\bar\1.bin\AppIntegrator.exe
The Location is - HKLM\SOFTWARE\Wow6432Node\Microsoft\Windows\CurrentVersion\Run

A Norton,MalwareBytes and windows malicious removal scan scan did nothing,there's no noticeable program to uninstall in control panel and after a system restore they were still there.

Is this a problem and if so any ideas how to get rid?

Thanks.

Windows 7
IE 11